DTS President: 'Advertising industry thrives on digital transformation'

 Technologies such as AI, Cloud, Big Data, virtual reality can be applied in the advertising industry to promote future development.

The comments were made by Mr. Truong Gia Bao - Chairman of the DTS Digital Transformation Alliance at the conference "Vietnam Advertising Association - National Digital Transformation Companion", taking place in Hanoi on October 5. According to statistics, digital advertising channels are growing rapidly year by year compared to traditional channels.

Over the course of the epidemic, many businesses in the industry have been significantly affected by the impact of international trade. Some common problems in enterprises such as: shortage of capital for production and business, imported raw materials, non-consumable, non-exportable goods, etc. This shows the necessity of the promote the development of digital transformation in the advertising industry.

Mr. Truong Gia Bao - Chairman of DTS Digital Transformation Alliance. Photo: DTS
Mr. Truong Gia Bao - Chairman of DTS Digital Transformation Alliance. Photo: DTS

The DTS President emphasized that the advertising industry is entering a new growth cycle along with the trend of digital transformation. In particular, technologies such as artificial intelligence (AI), big data, cloud computing, virtual reality (VR), etc. will be increasingly popular in the advertising industry. fox

To be able to conquer customers as well as reach out to "difficult" markets, businesses need to be very aware of the importance of digital transformation. The benefit of digital transformation is that businesses expand their customer base and potential market; increase customer experience while optimizing operating costs and personnel costs; increase production and business efficiency... "In fact, digital transformation in enterprises, especially small and medium-sized enterprises, is still facing many difficulties. Therefore, finding a partner is still difficult. Operation, support, and experience like DTS Group are also things that businesses should focus on," said Mr. Bao.

Representatives of businesses received medals and took pictures at the event. Photo: DTS
Representatives of businesses received medals and took pictures at the event. Photo: DTS

The event on October 5 was organized by the Vietnam Advertising Association to respond to the National Digital Transformation Day 2022. The activity was organized to spread the meaning, role and importance of digital transformation; at the same time, introducing new digital transformation models and solutions applied in the advertising industry, connecting solution providers to organizations and individuals in need of transformation.

This activity attracted about 300 members and partners of the Association. The speakers had many presentations on technology trends of the advertising industry, opportunities for startups to build international customer markets; current advertising trends on digital platforms; leading branding strategies on digital platforms; digitize the outdoor advertising experience; New technology in the billb

oard industry,...
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