Promote bread with technology and metaverse

Video technology to deceive the eyes of time bullets or metaverse can become new tools to help advertise the image of Vietnamese bread.


At the international scientific conference: "Vietnamese bread journey: From culinary cultural interference to national brand value" on October 11, experts said that AI and Metaverse technology can be applied used to promote Vietnamese bread products. At the same time, the use of new and advanced technologies can help to introduce the image of Vietnamese bread artisans to the world more effectively.

Mr. Truong Gia Bao - Chairman of the DTS Digital Transformation Alliance took the example of a fair application by inviting Mr. Kao Sieu Luc - a record holder of Vietnamese bread, to film a video of bread making with buttlet-time technology. - the world's latest technology. Bullet-time is the effect that the images obtained after shooting will be stitched together to create a movie that deceives the viewer's eyes like time is frozen. This effect tricks the eye into making the viewer feel that the person and the surrounding scene are both motionless and only the camera is rotating around the subject as if time is slowing down.
These effects are entirely created using multiple cameras connected together without the use of computer effects. It is known that the investment cost for a professional Bullet-time system can be up to millions of USD. "This technology product with unique features has brought great products in cinema and advertising footage with huge investment costs," said Mr. Bao.

Mr. Truong Gia Bao believes that Vietnamese bread-making businesses can fully introduce their products as well as promote recipes and bakers to the world through many new technology solutions such as bullet-time.

Metaverse is also a channel to meet the promotional needs of businesses as it is a vast network of real-time, continuous rendered 3D worlds and simulations that support identity continuity. , objects, history, payments,... with an unlimited number of users. Metaverse is also a place where participants can create and explore, work, play, learn, shop, create, etc. with others who are not in the same physical space.

According to Mr. Truong Gia Bao, the image of Mr. Kao Sieu Luc can be put on the metaverse. This image on the metaverse is a virtual reality but has the ability to interact and work like real life. On the metaverse, Mr. Kao Sieu Luc still has the image of a person who is both a business owner, representing ABC Bakery and is one of the people who made a name for themselves, diversifying bread in the Vietnamese market as well as bringing the cake brand. Vietnamese noodles to foreign markets.

Metaverse users can interact and work directly with Mr. Kao Sieu Luc through technology. Along with that, the image of good bakers and Mr. Luc's bread products will also be promoted. Increasing interaction in the metaverse market will also contribute to promoting Vietnamese agricultural products and increasing the variety of products.

"The image of Vietnamese bread can be built using an AI platform, introduced on technology communities, virtual bread academies, virtual bread exhibitions,... Here, metaverse allows people with a reputation Virtuality increases presence, receives peer-to-peer interactions, and transacts user-generated content," added Mr. Bao.

The scientific conference "Vietnamese bread journey: From culinary cultural interference to national brand" organized by Thanh Nien Newspaper and Vietnam Super Chef Association in collaboration with Van Lang University, Tourism Corporation Saigon (Saigontourist) has just held. The event attracted 1000 participants, including guests who are culinary experts, international chefs, leaders of ministries, lecturers and students of many universities.
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